If you're not advertising your business on social media, you've already fallen behind. Ninety-four percent of Canadians are on at least one social media platform, as well as 79% of Americans. And as of 2021, there are a massive 4.48 billion social media users globally!

Social media managers:

♦️ develop social media strategies (so that businesses understand their online competitors, which platforms to be on, which type of content to share, etc.)

♦️ create engaging content creation for all platforms (Facebook, LinkedIn, Twitter, Instagram, etc.);

Social media is an easy and affordable way to get in front of clients every day. It humanizes your brand, and allows customers to contact you more easily.

So if your business isn't on social media, it should be.